VeeFriends NFTs are coming to life via the launch of the first-ever limited collection of plush and vinyl characters through a collaboration with Toys “R” Us and Macy’s.
Gary Vaynerchuk’s brainchild, VeeFriends NFTs, will launch its first-ever limited series of plush and vinyl characters through an exclusive collaboration with Macy’s and Toys “R” Us. This development takes Vaynerchuk’s intellectual property (IP) from digital assets to physical collectibles.
The VeeFriends limited series collectibles became available for pre-sale on October 4, and its official launch in-store and online is October 17. The collection is available at Toys “R” Us, all Macy’s nationwide, on Macys.com, and internationally through the VeeFriends online shop.
VeeFriends Bridge the Digital and Physical Divide
The production of VeeFriends’ physical collectibles is the first step in bringing these lovable characters to life from their NFT forms. Any consumer can own a VeeFriends character without owning an NFT or being part of its robust NFT community.
Vaynerchuk developed VeeFriends around characters he imagined, created, and drew himself, making sure to give these characters traits that he admires and believes lead to happiness and success. The serial entrepreneur’s vision is to scale his ideas through these characters and the qualities they represent.
“This partnership means way more to me than you could ever imagine. The thought that VeeFriends will be in Macy’s and Toys “R” Us simultaneously is incredible,” said Vaynerchuk.
“I fondly remember growing up in Edison, New Jersey, walking down these stores’ aisles as a kid. We chose characters that we think embody exciting features for first-time collectors, much like some of the toys I picked up on the shelves of Toys “R” Us the first time. I can’t wait to see them in-store and on the shelves—it’s a full circle moment for me and a very big step for the company.”
More About the VeeFriends Collectibles
For this first collection, Vaynerchuk took ten characters out of the 283 characters and curated them into physical collectibles. Each figure and plush character offers a unique story behind their bespoke trait.
There will be six featured characters—Practical Peacock, Gratitude Gorilla, Common Sense Cow, Willful Wizard, Genuine Giraffe, and Be the Bigger Person. Four blind box-only characters include Adventurous Astronaut, Patient Panda, Empathy Elephant, and Heart Trooper. Only the featured characters are available for pre-sale.
“Gary Vaynerchuk has created an extraordinary digital community. We are excited to partner with Gary and VeeFriends to bring his signature NFT characters to life exclusively at Macy’s, reaching a new set of fans for us,” said Stephen Moore, SVP of Merchandising at Macy’s. “VeeFriends collectible plush and vinyl sets have unique stories and design, and we can’t wait for both parents and children to enjoy.”
Each of the ten products comes with a printed QR code, which, when scanned, will take you to 3D animated heartfelt short films and other character songs. Thus, everyone can learn the story of each featured character.
The plush collectibles (10” in size) cost $24.99 each, while the vinyl collectibles (6” figure) are available for $29.99 each. The blind boxes (2” figure/per box), which will be available also on October 17, cost $9.99 each. Toikido, a London-based entertainment company, designed the collectibles
From October 4 through 18, VeeFriends will offer Series 1 and Series 2 token holders with specific characters a free figure they can claim through a special website.
“VeeFriends wants to bring value to our NFT community—not only will they get first access to claim the collection, [but] they also get priority at the in-store events. It’s just one more way we want to connect with our NFT holders and show them how we are developing the IP behind the characters,” Andy Kraniak, President of VeeFriends.
Vaynerchuk will make two in-store appearances in Macy’s to celebrate the collection’s launch, first in Chicago on October 17 and second in New York City on October 21. He will also participate in Macy’s Live, the retailer’s streaming show offering exclusive offers and live content from their new studio in their flagship store in Herald Square, New York. VeeFriends will share more information regarding the in-store events on its official website.
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