The final installment of the SUPERGUCCI NFT, a three-part NFT series from luxury fashion powerhouse Gucci and toymaker Superplastic, is dropping on Sunday, August 14. However, only holders of the SUPERGUCCI Janky NFT from the initial drop will have first dibs on Sunday’s drop.
The final installment will feature Gucci Love Parade-inspired Guggimon NFTs, completing the set of Superplastic’s iconic virtual duo—Janky and Guggimon. Since the upcoming drop is exclusive, those who wish to get their hands on the Guggimon NFTs will have to get theirs from secondary markets.
The Guggimon SUPERGUCCI NFTs
The inaugural SUPERGUCCI NFT drop was announced in February. Per Superplastic’s press release at the time, the collection will arrive in three parts, with the first drop consisting of ten limited edition NFTs that come with ceramic sculptures. The sculptures were handmade in Italy and co-designed by Gucci’s creative director Alessandro Michele and Superplastic’s digital artists, the brains behind Janky and Guggimon.
“Each extremely limited and valuable NFT draws inspiration from Gucci’s signature patterns, icons, and symbols, reinterpreted through the lens of SUPERPLASTIC synthetic celebrities and artists, Janky & Guggimon,” the press release read.
The Guggimon SUPERGUCCI NFTs will also come with accompanying Guggimon sculptures produced at the Bitossi factory in Italy. These will be shipped to SUPERGUCCI Janky NFT holders who, as mentioned in the get-go, will get first dibs on the Gucci Love Parade-inspired Guggimon NFT.
This drop will complete the digital meets physical SUPERGUCCI NFT collection. Nevertheless, since only 500 NFTs will be minted for the final drop, anyone who wishes to purchase the Guggimon NFT would have to bid for it on the secondary market.
Incidentally, Janky and Guggimon SUPERGUCCI NFTs have produced over $20 million in total sales over the last year. SUPERGUCCI’s floor price at this time of writing is Ξ 1.16, or roughly $1,960.
“Our celebrity characters have tens of millions of fans and followers around the world, and to partner with Gucci, one of the most identifiable brands on the planet, was an exciting collaboration for both of us,” said Paul Budnitz, CEO and Founder of SUPERPLASTIC.
Superplastic Is Taking the Web3 by Storm
Superplastic has built a reputation for collaborating with high-end brand names as it navigates through the NFT space. Thus, it has established itself as an industry leader in Web3.
In April, the toymaker partnered with Yuga Labs and launched a limited edition NFT collection of vinyl art toys based on Curtis, the Bored Ape Yacht Club (BAYC) NFT’s main ape, and BAYC #6894. The company has also raised over $38 million while landing exclusive partnerships with BAYC, Stadium Goods, Paris Hilton, Fortnite, Lil Nas X, and J Balvin.
Following the SUPERGUCCI NFT drop, Budnitz intimated that an upcoming Guccighost project would be scheduled for September, apart from new experiential art spaces across several American cities next year. The company plans to code its NFTs to serve as ‘magic tickets’ that could unlock access to merchandise or activities for activations.
Superplastic has just opened its flagship store on Prince Street, Manhattan. The store features limited art pieces and toys exclusively available in-store. Moreover, tons of engaging activities are in store for first-time visitors and NFT holders alike (geocached airdrops, album launches, etc.). The store also has a VIP room exclusively for NFT owners featuring one-off physical and digital art pieces.
Gucci’s Web3 Journey
On the part of Gucci, the luxury brand has also been making headlines for its movements in the Web3 space. For instance, the Gucci Aria NFT film sold for a final bid price of $25,000 via Christie’s auction. The brand also launched a virtual Gucci Garden experience on Roblox in May 2021 and purchased land on The Sandbox.
Last May, Gucci established its presence on Roblox via Gucci Town. It is where, early this month, the Italian luxury powerhouse launched its first Metaverse fragrance, tapping Miley Cyrus as the face of its digital and physical Flora Fantasy fragrance campaign.
In June, Gucci purchased its first DAO through a collaboration with SuperRare for $25,000 and sealed the deal with Vault Art Space, an NFT exhibit. And just last week, Gucci announced that it is the first major high-end brand to accept ApeCoin as cryptocurrency in 111 Gucci stores in North America.
Get more news updates
Get more NFT news updates at OmniMint News. For more information on OmniMint, and details on how to join our community, please follow our Twitter, or subscribe to our Telegram channel for more updates, and please feel free to submit your article.