Swedish audio streaming and media services provider Spotify is testing out a new feature allowing artists to promote their NFTs on their profiles.
Swedish audio streaming and media services provider Spotify confirmed on Monday that it is rolling out a new feature that allows artists to promote their NFTs on their profiles. However, as per the company, the option is only available to a “very small group of artists.”
In March, it will be remembered that Spotify put out a couple of job recruitment ads for various positions relevant to early-stage Web3 projects. The rollout of this new NFT feature could be related to the music giant’s latest foray into the Metaverse.
How the New NFT Feature Works
Only select Android users across the United States can enjoy the new feature in its test mode.
“Spotify is running a test in which it will help a small group of artists promote their existing third-party NFT offerings via their artist profiles,” a spokesperson for Spotify said in a statement. “We routinely conduct a number of tests in an effort to improve artist and fan experiences. Some of those tests end up paving the way for a broader experience, and others serve only as an important learning.”
Before the NFT upgrade, musicians could only use Spotify’s artist profile pages to showcase their latest tracks and playlists and promote concert dates and merchandise. With this new NFT feature, artists can now promote NFTs through a gallery. Renowned DJ Steve Aoki and indie rock band The Wombats are among the first to try the new feature, flaunting their collections straight on the music streaming service.
On the part of users who have access to the test, they can view the NFT galleries by going to the profile page of included artists. They will have to scroll past the songs list to get to the NFTs. Users need only to tap on an NFT to see a larger version of it and read a short description.
If interested in purchasing the NFT, a “See More” option will redirect to an external marketplace. During the test, Spotify will not be charging fees on NFT sales that it helps facilitate.
On the Road to Full-Blown Rollout
According to Spotify, it is rolling out the test to accommodate requests from its industry partners. The test is also part of Spotify’s endeavors to allow artists to develop their connections with fans on and off the platform.
As mentioned in the get-go, Spotify’s NFT feature is still in the testing phase; thus, only select artists were given the opportunity to showcase their NFT collections on their profiles. Moreover, only a select number of users can access the new feature.
Once Spotify rolls out the feature entirely, a wider range of artists can start displaying their NFT collections on their official Spotify pages. Hence, listeners will be treated to more than music-related stuff. They could begin enjoying several lucrative pieces of digital art, too.
This move is a follow-up to Spotify’s efforts to enhance artists’ profiles over the past year. In October last year, the company collaborated with Shopify so artists could connect their Spotify profiles with their Shopify stores. Hence, artists could market their merchandise straight to fans through the music streaming platform. This early, users of Spotify are already anticipating how this new feature would pan out.
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