Streetwear app Sneakmart collaborates with leading streetwear marketplace StockX to bring “Metakicks” to life.
More and more companies are endeavoring to bridge the gap between the real and virtual worlds. The latest to tread down that path is Sneakmart, a French community-driven streetwear app.
The company seeks to tokenize digital sneakers with their “Metakicks” NFTs. These digital sneakers will be customizable and meant to be worn and shown off by individual avatars on their Metaverse sometime this year. Aside from the “cool” factor, players wearing the sneakers can unlock various benefits in the Metaverse.
More Details about “Metakicks”
Sneakmart will be creating the Metakicks through several collaborations with top brands and Web 3 communities. They have already produced the first one-of-a-kind pair of digital Jordan 1 Off-White Coffee Latte Metakicks, designed by Savoir Faire Paris, a French fashion giant. Several other unique collaborations are in the offing for the Metakicks NFTs.
Launched in France in January 2021, Sneaksmart has sustained tremendous growth. Currently, barely a year and a half since its launch, the young, community-driven streetwear app has about 130,000 registered users in France.
Sneakmart is collaborating with leading streetwear marketplace StockX for Metakicks’s official drop. Along with the NFT drop, StockX will also feature physical sneakers. It is speculated that more than $200,000 worth of physical sneakers will be given to lucky Metakicks NFT holders.
The aforementioned sneakers will be stored in mystery boxes. Lucky NFT holders will have a chance to win one of 625 pairs of exclusive physical sneakers, including the latest Jordan 1 High, Nike Dunk Low, Adidas Yeezy 350s, and more. Travis Scott is also said to be giving away two pairs of Jordans.
Several high-profile soccer players like Chelsea’s Didier Drogba, Bayern’s Kingsley Coman, and European Cup winner Marco Verrati have also designed personalized, unique, one-of-one editions of Metakicks. Those who will get their hands on these pairs will score the coolest digital kicks and be in line for other benefits, including signed items, VIP game access, and a meet-and-greet with one of the aforementioned soccer stars.
It is worth noting that the NFTs themselves won’t be visually linked to the physical sneakers, but the information will be stored in the metadata of the NFT.
There is no denying people’s penchant for collecting sneakers, with limited edition pairs selling for thousands of dollars in the secondary market because of their rarity. Both men and women sneakerheads usually go to extreme lengths to get their hands on a pair of limited-edition Air Jordans or Yeezys. However, these kicks are typically hard to find.
Thanks to the Web3 space, purchasing or bidding on digital versions of such kicks have become possible and a tad easier. It’s no surprise that more and more people are opting for rare digital kicks instead of physical ones.
With ownership being traceable on the blockchain, people find it less complicated to look for NFT versions of unique sneakers in the secondary market. Moreover, NFT holders have found owning rare digital sneakers very lucrative since they can sell these to other sneakerheads for more than their original price.
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